Accor Group are world leaders in hotel management operating 20 brands, 4,100 hotels and 240,000 employees around the world. The group’s passion for hospitality comes alive through the many academies, courses and training programs offered to their staff and management teams.
Seb Azzo was approached by Accor Global by Accor Global following our work on Ibis Campus and the Novotel Life Genius e-learning platforms, which train more than 30,000 employees on various hospitality subjects. We were asked to build the group’s next global learning experience — The Accor Business Campus.
The Accor Business Campus trains employees in the art of revenue management, in 6 different languages spread across 95 countries and accessible from any device.
We had 3 months to deliver it.
The key to building great software on time and budget is to focus on the essential feature first.
That feature was defined on day 1, together with two other less urgent ones. We were to build a learning experience, an assessment environment and a leaderboard, in that oder. With a good lo-fi prototype at hand, everyone involved was on the same page very quickly, and our audience was already telling us what was working and what wasn’t. We committed to achieving one objective every ten days and to iterate our designs at the end of every sprint.
Accor Business Campus is connected to the company-wide Yammer. The leaderboard, which tracks the performance of all students on the system, loads profile information directly from Yammer so that no new registration is required. This means less friction between product and user leading to more engagement.
In a leaderboard, context is everything. To put people at ease, students should have visibility to familiar names and colleagues. A filter allows a user to compare themselves to people in the same team, hotel branch or department.
The learning experience was kept simple, but with enough functionality to be effective. we designed light hearted illustrations to guide users through the few simple steps of completing a course and taking a quiz. All of this content was made manageable through a custom built backend, also delivered on launch.