Novotel

Helping a hotel chain shape its 
digital future

A smart solution for training a rapidly growing global workforce.

Unleashing a staff’s full potential

In many major hotel chains like Novotel, training a fast growing and changing team is a major struggle. Hotel staff turnover in Europe is estimated at 70% in 2017, and every single individual needs to be trained in the brand’s procedures and values. Even when you do train the entire workforce, it can be difficult to retain that knowledge. This creates a major challenge for managers and HR.
Seb Azzo was asked to help out, so we created Life Genius: A multi-platform digital training experience that trains, tests and reminds employees around their day-to-day hotel duties.

An extension of the classroom

We combined the traditional classroom method with a community-lead digital experience. In essence, a coach would deliver content physically, but assessments and further teachings are accessible from the device in real time. When the session ends, staff are able to access the content, retake tests and earn points, in turn climbing up a leaderboard as their performance improves.
Introducing healthy competition amongst the teams drove up engagement and improved staff retention, as management could identify those who deserve promotions, praise or mentoring.